Idea Masale

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Welcome to Kurele Group

Established in the year 1983, since then the group is rapidly growing and has multi-diversified conglomerate with presence in multiple industry sectors. Talking about few of the portfolios of the group that have emerged as the industry leaders are V3S Infratech Ltd., engaged in the development of global quality infrastructure for shopping, leisure, entertainment, residential projects, Hospitals, Hotels, Offices, IT Parks, etc. Energy generation is another diversification of the group where constant energy is generated through wind mills and solar power. The group also has an inhouse ultra-modern flexible packaging unit where laminated pouches used for packaging consumer products like snacks, dry fruits, mouth fresheners, shampoos, etc are manufactured. Educational institute Prabhat Engineering College located in Kanpur is also a division of the group.

Tremendous success in the past paved a path for a new venture, in 2014 the group decided to enter into the spice industry with a vision to provide the best quality, aromatic, hygienic and natural spices along with other related food products. Spices have been an integral part of every Indian household since centuries. For cooking any Indian curry there is a requirement of numerous spices but here at Kurele’s Idea Masale we have an approach of one curry one blend where no other additional spice is required except the blend from Idea Masale. We have conceptualized to offer ready to use pre-mixed spice blends to make cooking an enjoyable experience rather than being a tedious task.

WHY CHOOSE US

Kurele’s Idea Masale is one of the fastest growing spice brand in India, having pan India supply of its products catering all segments of the market. Our products are formulated, processed and packed under the supervision of a skilled team of professionals by using high quality pure ingredients.

Raw Material Sourcing

Material is procured from reliable and certified vendors from the source of origin in compliance with global quality standards. Handpicked spices are dried, cleaned and sorted.

State of the art Laboratory

In-house laboratory equipped with all necessary instruments performs tests in accordance to the guidelines set by FSSAI.

Inhouse cold storage

All Raw materials are stored at their desired temperatures in cold storage to keep them hygienic and safe.

Automatic Processing Plant

Spices are grounded through automatic plants in multiple stages using low temperature grinding technique helping in retaining flavour, aroma and prevents loss of volatile oil ensuring minimal human intervention thus resulting in contamination free products.

Purity at its best

Our spices and seasonings are pure and unadulterated free from artificial colour, fillers or preservatives. We provide 100% purity in our products which in turn leads in 20% reduced consumption at customers end as compared to other bands.

Hygienically Packed

All spices are hygienically packaged with the help of our technically advanced packaging machine. An air-tight packing is done with caution to let it be moisture free. This keeps our spices fresh and bacteria free.

Automatic Processing Plant

At Idea Masale, Research & Development comprises of a team of culinary experts who work directly with the Board of Directors. These dedicated professionals work religiously to deliver an enticing world of flavors and innovative food products under direct supervision of our board. Our modern R&D lab is equipped with high-end commercial kitchen and state-of-the-art equipment to accelerate and aid innovation.